DUBLIN --(BUSINESS WIRE)

The global silver tourism market, valued at $1.72 trillion in 2024, is set to reach $2.62 trillion by 2030, growing at a CAGR of 7.3%. Rising demand for relaxing and enriching travel experiences among senior travelers, coupled with customized travel insurance and niche packages, is driving market expansion. Wellness retreats dominate with 34.3% market share, while couples travel and marketplace bookings are expected to grow fastest. Asia-Pacific leads with a 54.9% market share, driven by cultural tourism and senior spending power. Key players include Expedia, Intrepid Travel, MakeMyTrip, and Tauck. Discover the latest trends, market forecasts & opportunities in this comprehensive industry report.

The global silver tourism market size is anticipated to reach USD 2.62 trillion by 2030 and expand at a CAGR of 7.3% during the forecast period. Continuously growing demand for traveling and excursion among older populations especially after pandemic lockdown has boosted the growth of silver tourism. Elderly travelers are more focused on relaxed and enriching holidays in their golden ages. Older travelers are usually not bound by the constraints of time and budgets. This results in higher spending patterns in travelers 50+ years old; thus, travel companies and tourist destinations are developing infrastructure suited to the older population's needs.

The increasing availability of tailored travel insurance products for older adults drives market growth. Travel is more accessible to seniors, and the need for comprehensive and specialized travel insurance has grown. Travel insurance providers offer policies specifically designed for older travelers, covering aspects such as pre-existing medical conditions, trip cancellations, and emergency medical care. The availability of these tailored insurance products allows seniors to travel and address their specific concerns. The growth of tailored travel insurance options is a key driver of the market growth, supporting the overall growth and accessibility of travel for older adults.

The demand for customized and niche travel packages drives the market growth. Older adults often have specific preferences and requirements for their travel experiences, increasing interest in personalized travel options. These options include tailored itineraries, special interest tours, and accommodations that meet particular needs, such as accessibility features or dietary requirements. The availability of customized and niche travel options is a significant driver, giving seniors more control over their travel experiences.

Silver Tourism Market Report Highlights

  • Based on type, the wellness retreats segment led the market with the largest revenue share of 34.3% in 2024. The prominent driving factors promoting the growth of the segment include the increased emphasis placed by senior travelers on health, well-being, and rejuvenation, coupled with the burgeoning development of specialized wellness retreat infrastructures. This encompasses a diverse range of establishments, including health resorts, spa resorts, and dedicated yoga/health hotels.
  • Based on age group, the 50 - 60 years segment led the market with the largest revenue share in 2024. This demographic demonstrates a pronounced inclination towards acquiring enriching travel experiences that seamlessly integrate elements of adventure, luxury, and wellness within their travel itineraries. Individuals within the 50-60 age bracket frequently exhibit a strong preference for customized travel packages that facilitate multi-destination travel and enable the exploration of diverse travel experiences.
  • Based on category, the couples segment is expected to witness the fastest CAGR during the forecast period. Senior couples are typically liberated from the constraints of professional and personal obligations, fostering a deeper appreciation and affection within their relationship bonds during their later years. The availability of ample time and substantial financial resources empowers these couples to cultivate their relationships and embark on enriching travel experiences. These factors have significantly contributed to this segment's notable growth and prominence within the broader travel market.
  • Based on destination, the domestic segment led the market with the largest revenue share in 2024. The pronounced emphasis on safety and comfort inherent in domestic travel serves as a primary driver of this segment's growth. Moreover, the appeal of frequent, short-duration trips, coupled with the inherent convenience of domestic travel, significantly contributes to the dominance of this segment within the tourism landscape.
  • Based on booking mode, the marketplace booking segment is expected to witness the fastest CAGR during the forecast period. Marketplace platforms empower travelers with easy customization to their itineraries by incorporating supplementary services and often facilitate substantial cost savings compared to traditional booking methods. Moreover, the provision of comprehensive pre-trip and in-trip assistance, coupled with convenient access to travel insurance options, significantly contributes to the rapid expansion of this segment within the travel industry.
  • Asia Pacific dominated the market and accounted for a 54.9% share in 2024. The presence of a large old-age population with substantial spending capabilities in the region is helping Asia Pacific to dominate the global market. Interests in visiting cultural heritage sites, historical places, and wellness retreats are the major factors encouraging silver tourism in the region. 

Key Attributes:

Report AttributeDetails
No. of Pages120
Forecast Period2024 - 2030
Estimated Market Value (USD) in 2024$1720.1 Billion
Forecasted Market Value (USD) by 2030$2623.4 Billion
Compound Annual Growth Rate7.3%
Regions CoveredGlobal 

Key Topics Covered:

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

2.1. Market Snapshot

2.2. Segment Snapshot

2.3. Competitive Landscape Snapshot

Chapter 3. Silver Tourism Market Variables, Trends & Scope

3.1. Market Lineage Outlook

3.2. Industry Value Chain Analysis

3.3. Market Dynamics

3.4. Industry Analysis Tools

3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis

4.2. Consumer Trends and Preferences

4.3. Factors Affecting Buying Decision

4.4. Consumer Type Adoption

4.5. Observations & Recommendations

Chapter 5. Silver Tourism Market: Type Estimates & Trend Analysis

5.1. Silver Tourism Market, By Type: Key Takeaways

5.2. Type Movement Analysis & Market Share, 2024 & 2030

5.3. Market Estimates & Forecasts, By Type, 2018 - 2030 (USD Billion)

5.3.1. Beach Tour

5.3.2. Wellness Retreats

5.3.3. Adventure Tour

5.3.4. Cruise Tour

5.3.5. Nature & Wildlife Tour

5.3.6. Historic & Cultural Tour

Chapter 6. Silver Tourism Market: Age Group Estimates & Trend Analysis

6.1. Silver Tourism Market, By Age Group: Key Takeaways

6.2. Age Group Movement Analysis & Market Share, 2024 & 2030

6.3. Market Estimates & Forecasts, By Age Group, 2018 - 2030 (USD Billion)

6.3.1. 50 to 60 Years

6.3.2. 61 to 70 Years

6.3.3. Above 70 Years

Chapter 7. Silver Tourism Market: Category Estimates & Trend Analysis

7.1. Silver Tourism Market, By Category: Key Takeaways

7.2. Category Movement Analysis & Market Share, 2024 & 2030

7.3. Market Estimates & Forecasts, By Category, 2018 - 2030 (USD Billion)

7.3.1. Solo

7.3.2. Couple

7.3.3. Group

Chapter 8. Silver Tourism Market: Destination Estimates & Trend Analysis

8.1. Silver Tourism Market, By Destination: Key Takeaways

8.2. Destination Movement Analysis & Market Share, 2024 & 2030

8.3. Market Estimates & Forecasts, By Destination, 2018 - 2030 (USD Billion)

8.3.1. Domestic

8.3.2. International

Chapter 9. Silver Tourism Market: Booking Mode Estimates & Trend Analysis

9.1. Silver Tourism Market, By Booking Mode: Key Takeaways

9.2. Booking Mode Movement Analysis & Market Share, 2024 & 2030

9.3. Market Estimates & Forecasts, by Booking Mode, 2018 - 2030 (USD Billion)

9.3.1. Travel Agency/Agents

9.3.2. Marketplace Bookings

9.3.3. Direct Booking

Chapter 10. Silver Tourism Market: Regional Estimates & Trend Analysis

10.1. Silver Tourism Market: Regional Outlook

10.2. Regional Marketplaces: Key Takeaways

10.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Billion)

Chapter 11. Silver Tourism Market: Competitive Analysis

11.1. Recent Developments & Impact Analysis, by Key Market Participants

11.2. Company Categorization

11.3. Participant's Overview

11.4. Financial Performance

11.5. Type Benchmarking

11.6. Company Market Share Analysis, 2024 (%)

11.7. Company Heat Map Analysis

11.8. Strategy Mapping

11.9. Company Profiles

  • SOTC Travel Limited
  • Intrepid Travel
  • Thomas Cook India Group
  • China Tourism Group Duty Free Corporation Limited
  • Kesari Tours Pvt Ltd.
  • Flight Centre Travel Group Limited
  • Trip.com Travel Singapore Pte. Ltd
  • Expedia, Inc.
  • MakeMyTrip
  • Liberty Travel
  • Collette Travel Service
  • Tauck
  • Abercrombie & Kent USA
  • Travel Leaders
  • Yatra Online Limited

For more information about this report visit https://www.researchandmarkets.com/r/lxw5td

About ResearchAndMarkets.com

ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
[email protected]

For E.S.T. Office Hours Call 1-917-300-0470
For U.S./ CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Copyright Business Wire 2025

Information contained on this page is provided by an independent third-party content provider. XPRMedia and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact [email protected]